Online Video Contest Takes Top Prize at Cannes

Amid the champagne, caviar, yachts and glamour (we assume, as we've never had the pleasure) of the International Cannes Advertising Festival, 'twas an online video contest that took three Grand Prix Awards; surely stunning the crowd in attendance.

And this was no user generated Super Bowl Ad, but rather an elaborately planned tourism campaign for a small island in Australia. But then, if you haven't heard of "The Best Job in the World," you may have to trade in your rock for better accommodations.

Fast Company's Rohit Bhagarva gives a great post-mortem of the campaign, and offers "6 Lessons from the Best Marketing Campaign Ever."

Here's a taste:

6. Give your promotion a shelf life. The best thing about this campaign may just be the content yet to come. Ben, the winner, just started blogging and sharing videos and photos, but the content is already engaging, high quality and inspires you to dream of making it to Queensland yourself. Over the next six months, his itinerary will take him across the state of Queensland and unlock many other unique opportunities. Best of all, this content will live on far beyond the time span of the campaign.

We're all on our feet, applauding the agency behind this little stunt, Nitro- who we understand have done quite well for themselves after turning the $1.7M campaign into a very impressive calling card, and quite literally putting an island (not to mention the online video contest industry) on the map.