Strutta Welcomes Former Yahoo! Ad Guy Ben Pickering as CEO

The formidable Strutta team is even more deep now, with the appointment of Ben Pickering to the role of CEO.

Ben is no stranger to life at a startup, nor is he unfamiliar to Strutta's founders. Previous to his work at Yahoo, where most recently he ran strategic initiatives for Yahoo's display advertising business, Ben was part of the team at Spinway, also founded by Strutta's Danny Robinson and Maura Rodgers. With Ben's help in business development, Spinway grew to be the fastest growing ISP in history, adding 8 million users in just 11 months.

Ben's curriculum vitae also includes experience with online video contests. He helped to structure the deal for what is arguably the biggest user generated content (UGC) contest of them all, the very first Doritos' "Crash the Super Bowl" campaign, while at Yahoo.

Now, Ben is in the captain's chair, hoping to navigate Strutta toward a bright future, both on the product and business development sides. And he has wasted no time, already making his presence felt by ushering several changes to Strutta.com. Here's a chance to meet Ben, along with a few words about the new changes to Strutta:

Take a few minutes to check out some of the changes that Ben talks about. Most notably the testimonials on the home page, and the many unique contests on the Spotlight page.