As a marketer, I know that naming a company can take time and it is only the beginning of the identity process. It usually takes a while to find the name that embodies how you hope people feel when they see, hear and interact with your brand. But as an entrepreneur, with an idea brewing inside - I also know that the moment you name "it" - that idea, that baby becomes real and can begin to live outside you. We got lucky with Strutta. It didn't take that long this time around.

Jordan cornered me in the office lounge the other day for what ended up being a pretty comprehensive and totally unscripted answer to the question we get so often, in the first in a series of video FAQs:

We're just days away from public launch, so it's time to start calling folks out. Show us what you got, people!

The idea of a Happy Dance is simple: shake it like you mean it (and like no one is watching), for no better reason that because it feels good. Anyone can do it, you just have to roll camera, put on a song that makes you get ants in your pants, then you dance.

We're SXSW bound, and if you keep your eyes peeled, you might just spot us (Danny and myself) at the conference.

Last night was pretty exciting for the crew here at Strutta. The first wave of users joined us here at our offices to get their new Strutta accounts and start providing us with feedback on the site.